Online Marketing Services for Realtors

can now be searched. There is a neat tool out there that is currently in BETA form that I have been having fun with for sometime now. It was developed by a company called Waggener Edstrom Worldwide. They are a PR company that is well known for their online and offline tools that dig deep into audience impacts and influences and demonstrate reality-based return on influence. I know that is a mouthful but they are a cool company.

The folks at WEW say that this new tool called TWENDZ is a Twitter mining Web application that utilizes the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. I thought it was fun to play with myself and after using it for a few hours it dawned on me all the ways in which this would become very useful. In fact we may even be looking at the beginning of a new type of search engine.  It shows what is on the Tweeters mind and their emotional reactions to life events. Tweets are rated either with a positive or negative rating. This allows Twendz the ability to do things like predict the most current trends. This tool allows business to see what is currently important to their potential customers.

A company could launch a new product to the Twitter world and wait for the tweets to come in. You could change the face or marketing of a product by getting real time feedback from your customers rather than waiting weeks for a focus group’s data to be analyzed. You can go to the Twendz website and type in any search phrase and see what people are saying about it. I tried many different types of search phrases and was very surprised by the outcome.

I did try searching for “Homes for Sale” and “Real Estate” and saw that there was a few folks sending tweets about new listings. However I think they were missing the boat on this and were to general in their tweets. I have blogged about how my Broker friend Jim uses Twitter to tweet to his customers about new homes his firm has signed up before they hit the MLS. He recently sold two properties using Twitter and I will go in to this in another blog after I have had time to talk more in depth with Jim If for nothing less than a silly diversion over coffee, Twends is worth trying just for the smile factor. But for those of us who like cutting edge technologies and the potential they possess, it could be phenomenal.